Since 1917, Rols Carpets has been a leading family-owned business in Crevillent, a small town in Alicante known for its rich textile production heritage. Situated in an area historically abundant in esparto, a type of grass used for weaving, Crevillent has fostered a tradition of artisanal carpet and mat-making for centuries.

A Heritage of Innovation

Rols Carpets has upheld this tradition while embracing modern innovation. Initially producing carpets and rugs primarily from wool, the company has evolved with the times, incorporating eco-friendly materials such as wool and jute, as well as recycled plastic threads for outdoor carpets. This commitment to sustainability is deeply rooted in the company’s history. “During the war, my great-grandfather made mats and carpets using rudimentary manual looms, which were exchanged for food,” recalls Marta Ferrandez, the company’s account executive.

Pioneering Internationalization

Under the leadership of Marta’s grandfather, Rols Carpets embarked on a journey of internationalization in the 1970s, distinguishing itself from competitors by establishing a presence in global markets, particularly in the United States. By this time, the company had already developed its own brand and distribution network, setting the stage for expansion abroad.

Embracing Innovation

In the early 2000s, the fourth generation of the family business introduced a transformative shift towards using recycled materials, particularly nylon from fishing nets and PET bottles. This era also marked a focus on custom-made carpets, a departure from standard-sized products. With an expanded workforce and a renewed commitment to innovation, Rols Carpets doubled down on its efforts to stay ahead of the curve.

Crafting Custom Solutions

One of Rols Carpets’ distinguishing features is its emphasis on custom design and manufacturing. Unlike other brands that outsource production, Rols Carpets controls the entire process, from design to fabrication. This approach allows for greater flexibility to meet the diverse needs of clients in the interior design, decoration, and contract sectors.

Sustainability at the Core

In recent years, Rols Carpets has intensified its efforts towards sustainability. The company’s commitment to eco-friendly practices has earned it recognition as a B Corp, a testament to its dedication to environmental and social responsibility. With a focus on utilizing sustainable materials and supporting the local economy, Rols Carpets is leading the way in creating a more sustainable future for the industry.

Looking Ahead

As Rols Carpets continues to innovate and expand its presence globally, it remains steadfast in its commitment to quality, sustainability, and customer service. With a legacy rooted in tradition and a vision for the future, Rols Carpets is poised to shape the landscape of carpet design for generations to come.